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Our Vision

To build a community free from dental anxiety, where unwavering trust and genuine human connection transform healthcare into a sacred partnership in lifelong well-being.

Our Mission

To provide the families of Rocky Mountain House and surrounding areas a sanctuary for dental wellness, delivering world-class care with the unhurried time and uncompromising integrity needed to nurture lifelong relationships and empower lasting health.

Why Dr. Roitberg’s Approach Is Different

(And Why It Matters) 

Most dentists say they care about patients. Dr. Roitberg proves it every single day. 

Walk into most dental practices and you’ll see the same playbook: maximize the number of patients per day, upsell what insurance covers best, get you in and out as fast as possible. 

Dr. Roitberg threw that playbook out the window. 

Here’s what you’ll experience instead - and why it makes all the difference for your health, your wallet, and your peace of mind. 

We Don’t Rush (And Here’s Why That Matters)

Many Other Dentists:

Triple-book appointments, spend 5-10 minutes per patient, miss problems because they’re moving too fast. 

Dr. Roitberg: 

Limits her schedule so she can spend REAL time with you. Thorough exams catch problems early (before they’re expensive). You never feel rushed or dismissed. 

Benefit: 

What this means for YOU: Fewer surprises. Better outcomes. Feeling actually HEARD. 

We Explain Everything (Because You Deserve to Understand) 

Other Dentists:

Use confusing jargon, hand you a treatment plan without explanation, expect you to just say yes. 

Dr. Roitberg: 

Explains what’s happening in plain English, shows you X-rays and images, walks you through all your options - including the pros, cons, and costs of each.

Benefit: 

What this means for YOU: You make INFORMED decisions about your health. No confusion. No surprises. 

We’re Transparent About Cost (Before You’re On the Hook) 

Other Dentists:

Give vague estimates, surprise you with bills after treatment, pressure you to do procedures you can’t afford. 

Dr. Roitberg: 

Provides clear cost breakdowns BEFORE any work begins. Discusses what insurance will and won’t cover. Works with you to prioritize treatments if budget is tight. 

Benefit: 

What this means for YOU: No surprise bills. No financial pressure. You’re in control. 

We Tell You What’s BEST - Not What’s Most Profitable 

Other Dentists:

Push treatments that maximize their revenue, upsell unnecessary procedures, let insurance limitations dictate your care. 

Dr. Roitberg: 

Recommends what she’d do for her own family. If something can wait, she’ll tell you. If insurance won’t cover the best option, she explains why it’s still worth considering - but never pressures you. 

Benefit: 

What this means for YOU: Trust. You know her recommendations are based on YOUR health, not her bottom line. 

We Treat YOU, Not Just Your Teeth 

Other Dentists:

See you as a “case,” focus only on the clinical problem, ignore your fears or concerns. 

Dr. Roitberg: 

Understands that dental health impacts your confidence, your nutrition, your quality of life. She cares about your comfort, your anxiety, your whole-person wellness. 

Benefit: 

What this means for YOU: You’re treated like a PERSON who matters, not a chart number. 

Conclusion: 

The Bottom Line: 

Dr. Roitberg’s approach costs her something - she sees fewer patients per day, makes less revenue per hour, and spends more time with each person than most dentists ever would. 

But it gains YOU everything: Better health outcomes. Fewer costly surprises. Treatments that last. And a dentist you can actually trust. 

 

That’s a trade-off worth making. 

Address

5010 50 Avenue 

Rocky Mountain House, Alberta T4T 1B3

Phone

403-845-3200

Email

Hours

Mon - Thurs 

8:30 am - 5:30 pm

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We are located on Treaty 6 Territory, and the traditional and ancestral lands of the Blackfoot, Cree, Saulteaux, Stoney and Métis peoples. Acknowledging that we are on the traditional territories of First Nations communities is an expression of cultural humility – that we are privileged to use and share this land – and involves recognizing our duty and desire to provide culturally safe dental care to First Nations, Inuit, and Métis people in Alberta and our local communities.

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